3 Questions To Guide Your Marketing Program With Michael Brenner

3 Questions To Guide Your Marketing Program With Michael Brenner Successful marketing takes more than just running ads, publishing articles, and designing newsletters. With so many moving parts, running a successful marketing program can be elusive. So, use a thoughtful and simple framework to cut straight to the heart of what it means and what it looks like to get consistent results. Today, we’re talking to Michael Brenner, the CEO of Marketing Insider Group and co-author of The Content Formula. He shares his global perspective and the secret to success when it comes to content marketing. Michael discovered that he had an aptitude for helping customers at scale Counter-intuitive nature of life applies to marketing; there’s a lot more to marketing than just advertising, which we hate and tune out We perceive marketing in the wrong way; it’s a two-way communication between a company and its customers What type of marketing works? Things that are not selfish, promotional, and interruptive, but aligned to what customers are wanting and what helps them Marketing starts with culture, and growth equates to the amount of empathy a company has for its customers, employees, and world Mission Statement: What is your purpose? Meaning? What do you achieve for the people you touch? Step 1: No matter what you are working on or what role you play in the company, always ask: What’s in it for the customers? Do less promotion in advertising and more content marketing or education Identify the amount of integration and interaction that occurs across the company Step 2: What’s in it for your colleagues? Marketing goes beyond the marketing department; it’s a collaborative and magical effort Step 3: What’s in it for the company? Conversions and ROI of content marketing Culture, empathy, and performance lead to effective and successful marketing Michael tries to do 2 things every day: Be thankful and show empathy (T E) Links: Michael Brenner Michael Brenner on Twitter Marketing Insider Group The Content Formula Jim Stengel’s Grow AMP on iTunes leave a review and send screenshot to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Michael Brenner:: â€Å"If you just help your customers, or help your buyers buy, and answer the questions that they have in that journey, then you can really succeed.† â€Å"There’s a lot more to marketing than just advertising.† â€Å"Selling is helping buyers buy, and marketing is helping buyers buy, as well, but at scale.†

Athena-Goddess of War and Wisdom essays

Athena-Goddess of War and Wisdom essays Athena was born from a mortal woman named Metis, (meaning wisdom) and fathered by Zeus, king of the gods. The story starts off by Zeus taking Metis as his wife. Soon after she became pregnant. The gods Gaea, mother-earth, and the starry Uranus, god of the sky, found out that Metis was with child and gave Zeus some advice. They both told Zeus that Metis would give birth to a child who would come to be wiser and a far better warrior than he. Under advisement of Gaea and Uranus he swallowed Metis before she could give birth fearing that the child would overthrow him. In newer text, the story of Athenas birth is portrayed with trickery, by a crafty Zeus, in which he first turns Metis into a fly and then swallows her. When time came for the birth of the child, Hephaestus (son of Zeus and Hera) took an ax to the head of Zeus and split it open. Again, in newer text, Athena is born inside her father and releases herself with her sharp blade cutting herself out. With a roarin! g cry Athena sprung out of Zeuss head. She was fully grown and dressed in her battle armor. In one hand she carried a shield and in the other a spear and she wore a helmet of gold. Athena daughter of Zeus was very close to her father since she was born from him. Zeus grew to admire her. And this is the birth of Athena, goddess of war and wisdom. Athena is the daughter of Zeus. She was very close to her father since she was born from him. This is a story that shows that Athena, like many gods, have petty emotions, like jealousy, and they are not unlike that of mortals. Arachne was a student of Athena. Arachne was born from a low class family. Her father Idmon, dyed wool for a living. Athena had taught Arachne well in arts and crafts. Arachne would draw a crowd of nymphs every time she started a tapestry. They would watch with awe as she gathered unworked wool and turned it into ...