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Loneliness in of Mice and Men - 721 Words

Loneliness in â€Å"Of Mice and Men† Friends are needed in a person’s life for emotional stability whom without would lead to a life of loneliness and solitude. In the novel, Of Mice and Men by John Steinbeck, the characters Crooks, Candy and Curly’s wife exhibit a form of loneliness. They are driven to George and Lennie’s friendship because they lack support and that emotional stability in their own lives.A guy goes nuts if he aint got nobody. Dont matter no difference who the guy is, longs he with you. I tell ya a guy gets too lonely an he gets sick (Steinbeck, 13). Throughout his novel, Of Mice and Men, Steinbeck shows that victims of isolation crave to fulfill a companionship to fill in that void of loneliness. Firstly, Crooks, a†¦show more content†¦Curleys wife also yearns for attention and someone to connect with but is shut off and avoided because of her sex. Steinbeck reveals the barriers that trap people into isolation and the urgency to escape. Of Mice and Men comes to show there is a need in every human being for some type of connection, togetherness, andShow MoreRelatedLoneliness in Of Mice and Men970 Words   |  4 PagesLoneliness in Of Mice and Men The novel Of Mice and Men, by John Steinbeck, takes place during the Great Depression era in the 1930s. Life changed dramatically from the thriving 1920s. Work was hard to find because of the bad economy, and everybody lived tough lives. It was even tougher for African Americans, women, and the elderly because they were all considered useless at the time. Everyone had no respect for them, and they were very low on the social pyramid. Due to their low status and respectRead MoreLoneliness Of Mice And Men1364 Words   |  6 PagesLoneliness in Of Mice and Men REVISE Loneliness is defined as sadness because one has no friends or company, and people’s most common response to loneliness is looking for someone or something to take away their loneliness. This is a common trait in the characters of the novella Of Mice and Men by John Steinbeck which follows the experience of migrant farm workers George Milton and Lennie Small after they are run out of Weed, California and go to another ranch near Salinas, California during theRead MoreOf Mice and Men (Loneliness)2148 Words   |  9 PagesOf Mice and Men essay on Loneliness is a basic part of human life. Every one becomes lonely once in a while but in Steinbecks novella Of Mice and Men, he illustrates the loneliness of ranch life in the early 1930s and shows how people are driven to try and find friendship in order to escape from loneliness. Steinbeck creates a lonely and blue atmosphere at many times in the book. He uses names and words such as the town near the ranch called Soledad, which mea ns loneliness and the card gameRead MoreOf Mice And Men : Friendship And Loneliness1274 Words   |  6 Pages Of Mice and Men: Friendship and Loneliness Peyton Willett Period 1 In John Steinbeck’s Of Mice and Men a man and his mentally slow best friend embark on the journey of life together. Their friendship is very strong and this is unusual due to the other characters in the book being very lonely. Every time the two men get a job Lennie makes a mistake and they are forced to leave. After all of their intense work they hope they can finally have their dream and get a place theyRead MoreTheme Of Loneliness In Of Mice And Men998 Words   |  4 Pages In Of Mice and Men, John Steinbeck utilizes loneliness as an overarching theme, there is however one character that is noticeably longer than the others in Steinbecks novella. This character is Crooks, a bitter and aloof man, he used to have a family with brothers and a 10 acre chicken ranch. Now he lives the life of a stable buck isolated by his race (he is the only African American on the ranch) among other things (Steinbeck,2002). This loneliness truly characterises him and causes no end toRead MoreOf Mice and Men Loneliness Essay1123 Words   |  5 PagesOf Mice and Men Essay: ‘Soledad’ means loneliness. Why is this relevant in ‘Of Mice and Men’? The relevance of ‘Of Mice and Men’ being set in the town of Soledad comes from the parallels drawn between the meaning of the name ‘Soledad’ and the deeper sense of loneliness expressed through the characters of the novella. The symbolism of the loneliness that is associated with the town of Soledad establishes an underlying sense of loneliness in all characters. The author uses a variety of techniquesRead MoreTheme Of Loneliness In Of Mice And Men1368 Words   |  6 PagesOf Mice, Men and Loneliness John Steinbeck is the author of the story Of Mice and Men. He grew up in the Salinas River Valley in California, where Of Mice and Men takes place. Steinbeck grew up in 1929 when the Great Depression was going on. Of Mice and Men also takes place during the Great Depression. There were many migrant workers during the Great Depression. Migrant farm workers are men who move around the country working and earning wages and then moving to the next farm. These migrantRead More Of Mice And Men Essay On Loneliness1267 Words   |  6 Pages In the novel Of Mice and Men, John Steinbeck looks at the theme of loneliness as it affects many characters on the ranch. Crooks, Curleys wife, and Candy are the most excluded characters on the ranch, because they all have dreams that they will not be able to live out and they all are at loss when it came to companionship. Crooks is lonely because he is the only black man on the ranch. Since this book is set during the Depression, Jim Crow laws are still in effect, whites and blacks had separateRead MoreLoneliness Isolation in of Mice and Men862 Words   |  4 PagesAn idea I found interesting in the novel ‘Of Mice And Men,’ by John Steinbeck was loneliness and isolation. I found this idea interesting because it helped me understand how important it is to be surrounded by people. George and Lennie’s friendship contrasts this idea as they are friends and they have each other, whereas most of the other ranch workers travel alone. The idea of loneliness was strongly conveyed through the characters Crooks and Curley’s wife, they are both key examples of lonely andRead MoreOf Mice and Men Essay on Loneliness1318 Words   |  6 PagesMarch 2014 Of Mice and Men Literary Analysis Essay on Loneliness â€Å"Actually, feeling lonely has little to do with how many friends you have. It s the way you feel inside. Some people who feel lonely may rarely interact with people and others who are surrounded by people but don t feel connected† (Karyn Hall 2013). Truthfully, loneliness is something almost all people fear. It s a deeper feeling then just being isolated. It s feeling distant or disconnected from others. Loneliness is so much more

History of Western Society Ch 13 Outline Free Essays

History of Western Society Sixth Edition Chapter 13 Outline I. The Evolution of the Italian Renaissance A. Economic growth laid the material basis 1. We will write a custom essay sample on History of Western Society Ch 13 Outline or any similar topic only for you Order Now Cultural achievements of the 14th to 16th centuries 2. Northern Italian cities led the way 3. Advances in ship construction greatly increased the volume of goods that could be transported; improvements in the mechanics of sailing accelerated speed 4. Italian renaissance appeared in Florence 5. The economic foundations of Florence was so strong that even severe crisis could not destroy the city 6. Driving enterprise, technical know-how, and competitive spirit saw Florence through the difficult economic period of the late 14th century B. Communes and Republics 1. The Northern Italian cities were communes, sworn associations 2. Groups tied by blood, economic interests, and social connections 3. A properly qualification, years of residence within the city, and social connections 4. In the 15th century, political power and elite culture entered on the princely courts of despots and oligarchs C. The Balance of Power Among the Italian City States 1. Passionate attachment to their individual city states . The kingdom of Naples had long been disputed by the Aragonese and by the French. 3. In the peace treaty signed at Lodi in 1454, Venice received territories in return for recognizing Sforza’s right to the duchy 4. Renaissance Italians invented the machinery of modern diplomacy 5. In a number of fiery sermons between 1491 and 1494, Savonarola attacked what he considered the pag anism and moral vice of the city 6. The invasion of Italy in 1494 by the French king Charles VIII 7. In 1508 his cousin and heir, Louis XII, formed the league of Cambrai II. Intellectual Hallmarks of the Renaissance A. The Renaissance was characterized by self-conscious awareness among the 14th and 15th century Italians 1. Francesco Petrarch (1304-1374) considered the first two centuries of the Roman Empire to represent the peak in the developments of human civilization 2. The Renaissance manifested itself in a new attitude toward men, women, and the world B. Individualism 1. Middle Ages had seen the appearance of remarkable individuals 2. Large literature with the nature of individuality emerged, represented the flowering of distinctly Renaissance individualism C. Humanism 1. Humanism emphasized human beings, their achievements, interests, and capabilities 2. Renaissance humanists approached the classics differently D. Secular Spirit 1. Secularism involves a basic concern with the material world instead of with the eternal world of spirit 2. Humanist Lorenzo Valla (1406-1457) defends the pleasures of the senses as the highest good 3. Papal interests, which were far removed from spiritual concerns, fostered, rather than discouraged, the new worldly attitude III. Art and the Artist A. The subject matter of art through the early 15th century as in the Middle Agrs, remained overwhelmingly religious 1. In the 14th and 15th centuries, a large, intricately carved wooden bed, a chest, and perhaps a bench served as its sole decorations 2. Florentine Masaccio (1401-1428) inspired a new style, realism, the new international style B. The Status of the Artist 1. The Renaissance artist was considered a free intellectual worker 2. The social status of the artist of genius was immortally secured IV. Social Change A. The Renaissance changed many aspects of Italian, and subsequently European, society 1. Renaissance culture witnessed a shift in the status and experience of women B. Education and Political Thought . One of the central preoccupations of the humanists was education and moral behavior 2. In the 16th and 17th centuries, The Courtier was widely read 3. No Renaissance book on any topic, however, has been more widely read and studied in all centuries since its publication (1513) C. The Printed Word 1. By the middle of the 15th century, paper was no problem 2. Gutenberg’s Bible of 1456, movable type had brought about radical changes 3. Since books and other printed materials were read aloud to illiterate listeners, print bridged the gap between written and oral cultures D. Clocks . The English word quantification was first used in 1840 2. Mechanical clocks, usually installed on the cathedial or town church, were in general use in Germany by the 1330’s, in England by the 1370’s, and in France by the 1380’s 3. The status of upper-class women declined, in terms of the kind of work they performed 4. Laura Cereta (1469-1499) illustrates the successes and failures od educated Renaissance women 5. Women, of course, continued to perform economic functions 6. In the years 1338- 1358, rape was not considered a serious crime against either the victim or society 7. In the 11th century, William the Conqueror had decreed that rapists be castrated E. Gender and Culture 1. The term homosexuality was coined only in 1892 2. On April 17th, 1432, the Florentine government set up a special magistracy, the Office of the Night F. Blacks 1. The beginning in the 15th century, sizable numbers of black slaves entered Europe 2. In 1491 Isabella of Este, duchess of Mantua, instructed her agent to secure a black girl between four and eight years old V. The Renaissance in the North A. Last quarter of the 15th century, Italian Renaissance thoughts inspired northern Europe 1. There More found the time to write Utopia (1516), which presents a revolutionary view of society. 2. Francois Rabelais (1490? -1553) possess a distinctly secular flavor and have attracted broad readership among the literate public 3. Many of Bosch’s paintings reflect the confusion, and anguish often associated with the end of the Middle Ages VI. Politics and the State in the Renaissance (CA 1450-1521) A. Louis XI, Henry VII, and Ferdinand and Isabella in Spain had been labeled as â€Å"new monarchs† B. France 1. In 1438 Charles published the Pragmatic Sanction of Bourges 2. In 1516 the new treaty, the Concordat of Bologna, approved the pope’s right to receive the first year’s income of new bishops and abbots C. England 1. Between 1455 and 1471, adherents of the ducal houses of York and Lancaster waged civil war, the Wars of Roses 2. The council dealt with real or potential aristocratic threats through a judicial offshoot, the court of Star Chamber D. Spain 1. The centuries-long Reconquista- the wars of the northern Christian kingdoms to control the entire peninsula 2. In the administration of Castile, â€Å"New Christians† held the royal secretary ship How to cite History of Western Society Ch 13 Outline, Essay examples

International and Multinational Marketing of Harvey Nichols Global

Question: Explain International Marketing. Answer: 1. Introduction The marketing of goods and services external to a firms host country is defined as the international marketing. This form of marketing has two forms: Global marketing Multinational marketing The report is supported by the international marketing of the activities of Harvey Nichols. The activities of business inside the international market have been elaborated here in the report. Harvey Nichols is a chain of departmental stores which was founded in 1831 in London, dealing with the sale of clothes, cosmetics, shoes, food products and other products. The company deals in the retail business of luxury clothes. There are many stores opened by this company within innumerable countries of Arab region, Ireland and U.K. The company wants to inaugurate its 9th international store. As the marketing consultant of the company, the focus of the researcher is on the analysis of the potentiality of the market inside the three countries on the basis of the international market. Australia, Qatar and India are preferred for analyzing the potency of the market and the framework of the market so as to do an effective business in the international business (A STUDY ON THE RELATIONSHIP OF ELE MENTS OF MARKETING MIX AND BRAND EQUITY, 2014). 2. Situational Analysis 2.1 External Analysis PESTLE Analysis is done to analyze the external market. The following can be drawn from the analysis: Political factor (P) - The stability of Harvey Nichols at present the political environment is estimated with the aid of the impact of diverse policies of the government and the laws concerning the industries of the departmental stores. Environmental factor (E) Harveys environment factor is one in which its business cycle and activities are executed. This particular factor in the framework comprises the global environment, geographical and climate which is based on the trading that5 is done by the Harvey Nichols. Social factor (S) To run a successful business, social factor is the key factor just as the brand image, consumer choice, requirements, demand and the product image is the key factor for a business. To manage a department store both the customers and employees are crucial , so Harvey tries to build up such policies and strategies that are advantageous for both (Andersen, Denrell and Bettis, 2007). Technological factor (T) The customers are always updated by Harvey Nichols regarding the technologies they are adopting to run the business. The international marketing of this company is technology dependent to have an increment in the global communication and international marketing of the new technologies. Legal factor (L) This factor of the framework is associated with various regulations and laws that are formulated by the government of the country concerning the diverse businesses. The legal factors encompass employment law, consumer laws and labor laws that are to be followed by Harvey Nichols (Bak, 2010). Economic factor (E) The costs and the business cycles of Harvey Nichols affect the economy is analyzed in this factor. Being an international brand, the effect of Harveys international trade and the monetary policies are stated in this factor. It includes FDI rates, inflation rates, interest rates and the growth rates of the company. 2.2 Internal Analysis The marketing mix strategy of 4 Ps are taken here to analyze the internal factors of Harvey Nichols Product- The price of each product differs from store to store. The rate of the product is categorized on the basis of the needs and preferences of the customers. The company before introducing any product in the market evaluates the requirement of the customers analyzes the market demand and preferences. It surveys that if any company has launched similar products like that or not before them (Cedrola and Memmo, 2010). Price- Harvey Nichols price of products is based on various factors like geographical area, customers condition of finance and all other factors. Place- The choice of place of Harvey Nichols opening of store is done by analyzing the environmental factors, existence of resources and connection with transport and all others factors. Promotion- The promotional strategy of Harvey Nichols is done by advertisement through various approaches by television, internet, celebrity advertising and others. The importance of promotion is to escalate the sales volume of the company compared to the competitors. SWOT Analysis This analysis is done to identify and evaluate the strengths, weakness, opportunities and threats that the company (Harvey Nichols) in the market. This structured planning approach will evaluate all these four factors that are involved in Harvey Nichols venture. It will specify the objectives of the companys venture and categorize the internal and external factors which are favorable and unfavorable to attain the objective (Ding, 2014). Strengths The strengths of this companys business are their sales and distribution network that makes the service of their sales and distribution even better compared to their competitors. The factor that strengthens Harvey Nichols business are monetary support of the company to run the business successfully, domestic market and the tactics implemented to break the barriers to make a new entry in the market. Harvey Nichols has innovative strategies to run their business and their business units also have good business experience to execute their business successfully (Mohammad Arabzad an, 2012). Weaknesses There are fewer amounts of weaknesses that encompass their business as compared to their competitors. Some weaknesses which may be a part of the list are high investment in the research and development team for their products and also the market, future strategies of competition in the market to sustain its business activities. Harvey Nichols should also focius their strategies to reward and provide benefits to its employees because the dissatisfaction of the employees may prove to be the biggest weakness of the company. Opportunities The steady rise in the income and the increase in the level of profit are the opportunities of Harvey Nichols. There are also some significant new achievements in the business. These opportunities are a support for the increment in the process of business (Formby and Dave, 2013). Threats A company cannot flourish without having threats in their business because threats give the company the zeal to compete more in the market. But also too much threats will harm the business. The escalating price of the raw materials, variation in price, changes in the international market, changes in the host economy and the risks from other business entities are some of the threats that the company is facing and should take steps to avert it. 3. Strategic options for Harvey Nichols (12C framework) A company always wants to open its business in the international market so as to ensure that they attain the varied types of factors of the business. Escalated market growth, diversification, joint venture, international production and the economies of scale are some of the factors which have an influence on the international market. Furthermore the company always wants to augment their activities of the business by promotion of the brand in the international market. Besides it is seen that to execute an effective business is a very hard mission. Multiple differences crop up within the domestic and the international market. Harvey Nichols needs to analyze its international market to effectively pursue in its business in multiple countries because the stakeholders, culture, environment, political and economical factors, behavior of the customers differ from one country to another (Guan and Kezunovic, 2013). The 12C framework is taken into consideration to choose a country for Harvey Nichols business activity. This framework contains the following Cs: Country Currency Culture or consumer behavior Consumption Concentration of markets Commitment Communication Choices of the customers Channels of distribution Contractual obligations Caveats Capacity to pay Harvey Nichols is aiming at China to launch their 9th departmental store in the Chinese market and for this it has to analyze the potency of the market. The framework is discussed elaborately below: Country: China has a flexible economic, legal and political system. The legal issues are comparatively low considering other countries like in Middle East. All companies effectively run their businesses here. Currency: In recent studies it has been found that the currency of China is the top performing currency of the year. As dollar has increased adjacent to many other currencies in the world, the currency of China has also hitched a ride. So due to this the new businesses will gain its competitiveness. Culture: The culture of China is very versatile and the people can adapt to any company products there. Thus advertising should be done on a rigorous basis stating the importance of the store in their market. Consumption: The result of increased population has raised the consumption standards of China. The dependence on the domestic demand may prove risky for the consumers of China which will show up in the government finance. So opening of Harvey Nichols in China will increase its consumer base so that the consumption rate of the country increases. Concentration of markets: China is known for its business and products. China has given rise to many famous companies. The markets and the population of China will give Harvey Nichols zeal to do business. Commitment: As China will be the host country for Harvey Nichols, the company should focus on the long term planning and the strategic financial investment of the company so that it can ensure effective business. Communication: Language of China is easy to adapt and the company should ensure that the employees adapt to the language skills of the country to execute an effective business. The company can also take the aid e-mail and other medium of communication in the initial stage of business operations within the country (Lin, 2010). Choice: Harvey Nichols has to look into the choices of the customers because the customers in China have diverse tastes and preferences which will take time for a retail chain to build up. Channels of distribution: The channels of distribution in China are a bit complicated but the company has to choose proper networks of distribution so ensure smooth delivery of its products. The local suppliers should be utilized for the distribution. Contractual obligations: The Company should understand the economic laws and the foreign provisions to trade in this country. Violation of law may give rise to improper business venture for the company. Capacity to pay: As the currency of China is flexible the customers have an open hand to pay for the products. But the company has to put reasonable prices to ensure that they get hold of the customer base initially. Caveats: The law and order should be followed by the country to ensure that they execute their business process smoothly. 4. Strategic Options 4.1 Growth Strategy 4.1.1. Ansoff Matrix The table shown below in the growth analysis of Harvey Nichols business in China to ensure the risks of different growth options for Harvey Nichols Figure 1: Ansoff Matrix Harvey Nichols can start a loyalty scheme in the China market so that it can ensure low risk as an existing product is placed in the existing market. There is an involvement of high risk in the online sale of grocery in the existing product in a new market like China. They can alsio create a branding of the Chinese products with the Harvey Nichols value label in which the creation of a new product is done in the existing market (Moussetis, 2011). The risk lies in the fourth quadrant where the launch of intercity express stores of Harvey Nichols which involves the movement into a new market with a new product. The movement from one quadrant to another is increasing the level of risk. Harvey Nichols should explore the Chinese market by undertaking the risk options to keep up with the competitors (Holopainen and Toivonen, 2012). 4.2 Competitive Strategy 4.2.1 Bowman strategic clock This theory helps to analyze the competitive position of markets compared to the other business entities. Harvey Nichols first has to analyze the competitor, identify the process, selecting and assessing the major competitors (Zhang, 2008). Secondly the company has to develop 6he competitive advantage of the e-marketing strategies which position the company strongly against the competitors and give it the best probable competitive advantage (NEUMANN, 2008). There are eight such positions which in the clock which will help analyzing the competition in the market for Harvey Nichols: Position 1: Low Price/Low Value: This is the bargain basement where the firm doesnt choose to compete basically. Here the products of HN may find differentiated value. Here the company has to sell inferior products in a price that will be attractive for the consumers. Position 2: Low Price: Here the company will be a low cost leader. HN can persuade the suppliers to enter the arena of low price. Position 3: Hybrid: Here the companies give products at a lower cost but the products here have high perceived value than the products of other competitors which are lower in cost. Position 4: Differentiation: Here the company offers the consumers products of high perceived value. Here HN can either do an increment in the price of the products and maintain themselves in the high margins or keep the prices low and fetch greater market share. Position 5: Focused Differentiation: Here HN can offer their products with high perceived value and high prices. Position 6: Increased Price/Standard Product: Here HN can gamble and increase the price of the products, if the price is accepted in the Chinese market then the company will enjoy high margin of profit. Position 7: High Price/Low Value: Here HN have competition from the company which has monopoly in the market and it is a classic monopoly pricing. So HN can only sell its product if they keep them at a low price level (Sivakumar, 2007). Position 8: Low Value/Standard Price: Here the companies loss market shares. If any company has allowed priced product it can only sell by the price of the product (Makandar, 2014). Positioning of Harvey Nichols Brand The positioning of the brand has become a different in the present scenario. The brand image in the mind of the consumers is no more fixed (Yakhlef, 2015). It is now highly dynamic and it varies often across the cultures and the countries as per the specificity of the experiences of the consumer. Chinese consumers are expected to form deeper attachment with the brands which they favor. So HN can position its product in the Chinese market when the consumer here reach a maturity level and feels the wish to change (Liu and Wu, 2013). Strategic Recommendations With the appropriate marketing mix Harvey Nichols can position their products in the minds of the consumer. The company can diversify in the products made by China and give it their brand label (Vank, Mikol and vkov, 2012). This way they will capture the market and win the concentration of the consumers. They should put hoardings, vehicle advertisements, newspaper advertisements, etc. Price should not be escalated in the initial period to get hold of the customer base. The place to open up the new store is easily accessible by the people so that they do notr have any problem to visit the store (Macer, 2012). References A STUDY ON THE RELATIONSHIP OF ELEMENTS OF MARKETING MIX AND BRAND EQUITY. (2014). ELK Asia Pacific Journal of Marketing and Retail Management. Andersen, T., Denrell, J. and Bettis, R. (2007). Strategic responsiveness and Bowman's riskreturn paradox. Strat. Mgmt. J., 28(4), pp.407-429. Bak, B. (2010). The Role of Price Floor in a Differentiated Product Retail Market. Economic Analysis and Policy, 40(3), pp.363-368. Cedrola, E. and Memmo, S. (2010). Loyalty marketing and loyalty cards: a study of the Italian market. International Journal of Retail Distribution Management, 38(3), pp.205-225. Ding, S. (2014). Option Game Analysis on Financial Resource Supply in RMB Retail Market. International Business Research, 7(5). Formby, S. and Dave, D. (2013). Internal marketing for Six Sigma success: a conceptual framework. IJPQM, 12(1), p.77. Guan, Y. and Kezunovic, M. (2013). Contingency-Based Nodal Market Operation Using Intelligent Economic Alarm Processor. IEEE Trans. Smart Grid, 4(1), pp.540-548. Holopainen, M. and Toivonen, M. (2012). Weak signals: Ansoff today. Futures, 44(3), pp.198-205. Lin, X. (2010). State versus private MNCs from China: initial conceptualizations. International Marketing Review, 27(3), pp.366-380. Liu, Q. and Wu, X. (2013). Research on Chengdu Vegetables Marketing Based on STP Model. ASS, 9(4). Macer, T. (2012). Developments and the impact of smart technology. International Journal of Market Research, 54(4), p.567. Makandar, N. (2014). A STUDY ON REFERRAL MARKETING. ELK Asia Pacific Journal of Marketing and Retail Management. Mohammad Arabzad an, S. (2012). Improving Project Management Process in Municipality Based on SWOT Analysis. International Journal of Engineering and Technology, 4(5), pp.607-612. Moussetis, R. (2011). Ansoff revisited. Journal of Management History, 17(1), pp.102-125. NEUMANN, T. (2008). Automobiles, the Mass Market, and the Retail Revolution of the Early Twentieth Century: A Structural Analysis of Changes in American Retail Institutions, Market Power, and Labor Demand. JEH, 68(02). Sivakumar, A. (2007). Retail marketing. New Delhi: Excel Books. Sivakumar, A. (2007). Retail marketing. New Delhi: Excel Books. Vank, M., Mikol, M. and vkov, K. (2012). Evaluation Methods of Swot Analysis / Metody Vyhodnocen Swot Analzy. GeoScience Engineering, 58(2). Yakhlef, A. (2015). Customer experience within retail environments: An embodied, spatial approach. Marketing Theory. Zhang, H. (2008). A Study on the Application of STP Marketing Strategy in the MBA Education Program of Universities in China. IES, 1(2).

Handbook Of Human Resource Management Practice - Myassignmenthelp.Com

Question: Discuss about the Handbook Of Human Resource Management Practice. Answer: Introduction Human resource management is one of the most important factors necessary for the effective functioning of any organization. In this course, we learnt various aspects of human resource management and its importance in our professional lives. The HR department of every business is weighed with a lot of responsibilities relating to the companys employees (Hendry, 2012). This reflective journal consists of my learning experience in the HRM unit of my Bachelors in business course. The lessons covered through this course have deepened my understanding about the various functions of the human resource management. The teachers have put sufficient efforts in explaining us the subject by relating it to real time experiences. This is largely expected to help us in our careers ahead. Human resource management in Australia The unemployment rate in Australia has recently declined from 5.6% to 5.5% last quarter which is the lowest in the last four years (Trading Economics, 2018). Organizations in the country are actively seeking competent human resources. In order to satiate that need, both public as well as private sector firms need effective human resource managers which would assist in seeking the right candidate for the right job. This unit helped me understand the importance of HR managers in the industry today. In the course of these lessons I came to understand that the functions of HR are not limited to simply recruiting people for an organization, but they rather expand to ensuring that the employees are satisfied, their personal goals are aligned with those of the business and their performance is regularly evaluated. I learnt that initially HR was simply an administrative function but now HR is a strategic and influential part of the business. In the class, we discussed how the human resource management function across different Australian companies is growing and expanding its horizons towards various HR perspectives. The efficiency of the HR management is also evident from the increasing job satisfaction and retention among employees in Australia. In Australian firms, Human resource department fulfills many roles and have a vast span of functions. These begin with recruiting and selection of the right employee, aligning organizational goals and personal goals of employees, designing all the jobs in the business, ensuring effective performance, evaluating performance of employees at regular intervals, resolve conflicts within the firm, let go of non-competent resources, adhere to the legality of the business, ensure fair and timely compensation along with managing work life balance for employees. Strategic human resource management Strategic human resource management is different from human resource management as being more planned and tactical in nature (Armstrong Taylor, 2014). The aim of the SHRM is to ensure that organizational goals are met through effective HR strategies in place. In this course I learnt that rather the importance of appropriate hiring policies. SHRM involves evaluating how many vacancies are required to accomplish targets and how many of those positions are currently fulfilled. Then the manager of SHR department identifies whether the business needs more employees or the business has an overflow of employees (Storey, 2014). Aligning employees personal goals with the goals of the organization are also functions of strategic human resource department. This course made me realize the importance of finding the right candidate for the right job is a two way process. Firstly the employee must be competent enough to perform the job and secondly the job must be challenging and rewarding enough to motivate employee and help in their growth and development. This class made me aware of certain policies that have been adopted by the Australian government in order to ensure fairness in recruitment. These form the legal aspects of the HR department of all Australian organizations. I learnt that in the country, every citizen has the right to an equal employment opportunity and that all the organizations are bound by various laws which protect employees from being bullied or harassed and their occupational safety is ensured. Recruitment and selection Recruitment and selection are definitely the core functions of every HR department in Australia. This function forms the base of the business as it ensures that the organization has competent human resources which will work together to achieve organizational goals. Through this course, I learnt how HR managers find candidates for a particular position in the company. Job interviews are something that everyone has experience at some point of other in their lifetimes. However, in this course, the recruiters perspective was highlighted in the process of an interview which was an entirely new learning experience for me. It made me aware of the various qualities upon which interviewers judge applying candidates and this information is sure to help me in my future interviews. Dressing appropriately, maintaining a good body language and assertiveness are all important aspects in a job interview. I also learnt that in the selection process, companys often contact previous employers and take a feedback from them about the candidates performance. Therefore, it is important to always leave any organization in a highly ethical and truly professional manner (Dandaro, Silva Carvalho, 2017). Absconding of any kind will lead to problems in future job opportunities as well. During the class discussion, we were also told the importance of having a well-designed and neat CV while applying for a job. Our teacher informed us that a CV should be impressive and it should neither be too short nor too long. One very important thing that our teacher told us during this course is how people often over promise during an interview because they need a job and upon recruitment they are unable to fulfil those requirements. This leads to wastage of time and other resources of the organization as well as the candidate applying. On the other hand, often organizations over promise in order to attract a competent candidate but then neglect of those high expectations leads to employees being dissatisfied. Therefore the transparency and openness of communication during an interview is very crucial. Managing diversity and work-life balance In the era of globalization and digitization, it has become much easier for employees in any part of the world to be working with an organization located in a different part of the world. Therefore Australia experiences a high number of very diverse workforces that has gathered from different parts of the globe. This has largely impacted the learning growth and development of employees. The flow of information has been much easier and the knowledge about different cultures in consistently on a rise. Moreover, anytime a group of people comes to work together, it is only natural for them to differ in opinions, viewpoints, working styles, decision making abilities as well as personal goals. This may often lead to unnecessary conflict (Morris, 2016). Hence, it is the responsibility of the human resource management of the company to make sure that they are able to effectively manage this diversity without hampering the organizational goals. It helped me realize the importance of understanding and knowing different cultural diversities. The course made me realize that rather than taking offense about someones behavior I should put efforts in identifying and understanding the cultural diversity they belong to. Work life balance plays a very crucial role in every individuals life. I have seen many people working over 12 hours a day that they do not have time for their families or friends. This causes stress and also eventually diminishes their efficiency at work (Kirby, 2017). I learnt that an important role played by the human resource management department is to ensure a work life balance. In the era of increasing competition everyone is focusing on work but hardly finding the time to enjoy it. Our teacher told us that it is important to focus on other aspects of your life as well like your family, friends and other social gatherings. It is important to balance this with work only then can it lead to effective productivity in an individual. On the other hand, excessive focus of family and social gatherings and contributing less to work and fulfillment of organizational goals will eventually lead to reduced productivity, hampered discipline and slow professional growth. Conclusion This course has been an enlightening journey. I have learnt various aspects of human resource management through this course and worked at understanding the many roles played by human resource management department of Australian firms. The course structure has helped me improve upon my skills as a future employer of any organization. I have also learnt various laws that are drawn to protect employees. The most important lesson was that was managing diversity. Hence I will make sure that I put my efforts in understanding different cultures and lifestyles of people to ensure a conflict free workplace. References Armstrong, M. and Taylor, S., 2014.Armstrong's handbook of human resource management practice. Kogan Page Publishers. Kirby, E.L., 2017. WorkLife Balance.The International Encyclopedia of Organizational Communication. Hendry, C., 2012.Human resource management. India: Routledge. Morris, B., 2016.Human Resources Role in Avoiding Conflict in the Workplace(Doctoral dissertation). Dandaro, F., Silva, A.C. and Carvalho, D.O.D., 2017. Human Resources: The Process of Recruitment and Selection in Small Businesses.Weber Business Management. Storey, J., 2014.New Perspectives on Human Resource Management (Routledge Revivals). Routledge. Trading Economics, 2018. Australia unemployment rate. https://tradingeconomics.com/australia/unemployment-rate, retrieved on 13 January, 2018.

3 Questions To Guide Your Marketing Program With Michael Brenner

3 Questions To Guide Your Marketing Program With Michael Brenner Successful marketing takes more than just running ads, publishing articles, and designing newsletters. With so many moving parts, running a successful marketing program can be elusive. So, use a thoughtful and simple framework to cut straight to the heart of what it means and what it looks like to get consistent results. Today, we’re talking to Michael Brenner, the CEO of Marketing Insider Group and co-author of The Content Formula. He shares his global perspective and the secret to success when it comes to content marketing. Michael discovered that he had an aptitude for helping customers at scale Counter-intuitive nature of life applies to marketing; there’s a lot more to marketing than just advertising, which we hate and tune out We perceive marketing in the wrong way; it’s a two-way communication between a company and its customers What type of marketing works? Things that are not selfish, promotional, and interruptive, but aligned to what customers are wanting and what helps them Marketing starts with culture, and growth equates to the amount of empathy a company has for its customers, employees, and world Mission Statement: What is your purpose? Meaning? What do you achieve for the people you touch? Step 1: No matter what you are working on or what role you play in the company, always ask: What’s in it for the customers? Do less promotion in advertising and more content marketing or education Identify the amount of integration and interaction that occurs across the company Step 2: What’s in it for your colleagues? Marketing goes beyond the marketing department; it’s a collaborative and magical effort Step 3: What’s in it for the company? Conversions and ROI of content marketing Culture, empathy, and performance lead to effective and successful marketing Michael tries to do 2 things every day: Be thankful and show empathy (T E) Links: Michael Brenner Michael Brenner on Twitter Marketing Insider Group The Content Formula Jim Stengel’s Grow AMP on iTunes leave a review and send screenshot to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Michael Brenner:: â€Å"If you just help your customers, or help your buyers buy, and answer the questions that they have in that journey, then you can really succeed.† â€Å"There’s a lot more to marketing than just advertising.† â€Å"Selling is helping buyers buy, and marketing is helping buyers buy, as well, but at scale.†

Athena-Goddess of War and Wisdom essays

Athena-Goddess of War and Wisdom essays Athena was born from a mortal woman named Metis, (meaning wisdom) and fathered by Zeus, king of the gods. The story starts off by Zeus taking Metis as his wife. Soon after she became pregnant. The gods Gaea, mother-earth, and the starry Uranus, god of the sky, found out that Metis was with child and gave Zeus some advice. They both told Zeus that Metis would give birth to a child who would come to be wiser and a far better warrior than he. Under advisement of Gaea and Uranus he swallowed Metis before she could give birth fearing that the child would overthrow him. In newer text, the story of Athenas birth is portrayed with trickery, by a crafty Zeus, in which he first turns Metis into a fly and then swallows her. When time came for the birth of the child, Hephaestus (son of Zeus and Hera) took an ax to the head of Zeus and split it open. Again, in newer text, Athena is born inside her father and releases herself with her sharp blade cutting herself out. With a roarin! g cry Athena sprung out of Zeuss head. She was fully grown and dressed in her battle armor. In one hand she carried a shield and in the other a spear and she wore a helmet of gold. Athena daughter of Zeus was very close to her father since she was born from him. Zeus grew to admire her. And this is the birth of Athena, goddess of war and wisdom. Athena is the daughter of Zeus. She was very close to her father since she was born from him. This is a story that shows that Athena, like many gods, have petty emotions, like jealousy, and they are not unlike that of mortals. Arachne was a student of Athena. Arachne was born from a low class family. Her father Idmon, dyed wool for a living. Athena had taught Arachne well in arts and crafts. Arachne would draw a crowd of nymphs every time she started a tapestry. They would watch with awe as she gathered unworked wool and turned it into ...